Cioccolato & Gelato is a worldwide app that allows the brand and its customers to get to know each other. Through simple missions, users can make game points and unlock coupons, which later can be exchanged at the local store to receive discounts and special prizes.
Team
Maria Angela Mandica, Lorenzo Gramatica, Cinzia Paci.
Awards
NC Brand Loyalty Awards: oro categoria Mobile Miscellanea, argento categoria CRM, bronzo categoria Gamification e bronzo al Grand Prix.
Touchpoint Awards/Engagement 2020: oro categoria Programmi Loyalty e Concorsi e oro categoria Mobile Marketing.